Puma appointed Nina Graf-Vlachy as head of global strategy for the strategic projects and said her predecessor Arne Freundt has assumed the position of director global retail and e-commerce.
Graf-Vlachy became known to Puma in 2013 when the Boston Consulting Group made her project manager of a strategy team it assembled to advise Puma. She holds a doctorate in chemistry.
Freundt, who holds a diploma in business administration, played an instrumental role in reorganizing Puma over the last three and a half years. He replaces Stefan Meyrat, who has left the company.
Fruendt and Graf- Vlachy report directly to Puma CEO Bjørn Gulden at Puma's headquarters in Herzogenaurach, Germany.
