Fila & The Sports Authority have decided to join forces again to partner at the 2003 US Open at the USTA National Tennis Center in Flushing, New York. Fila has been associated with this world class event as an official athletic footwear and tennis apparel sponsor for 21 years. The association with Sports Authority will allow Fila to fully leverage and optimize the licensing agreement and sponsorship with the US Open both in the New York area and across the U.S.
“We are excited about our involvement with Sports Authority at the US Open,” said Tom O'Riordan, President & CEO of Fila USA. “Sports Authority's and Fila's commitment to tennis will enable us to market and promote an exclusive US Open Collection of performance tennis apparel and footwear.”
“We are proud to partner with Fila in support of the 2003 US Open,” said Elliott Kerbis, President and Chief Merchandising Officer of Sports Authority. “Our Fila US Open partnership is of great importance to Sports Authority. Our promotional activity surrounding the 2003 US Open highlights Sports Authority's philosophy of `get out and play.'”
