Descente North America named Fumiatsu Hirai as its president, Yasuhiro Yamanaka as vice president, and Patrick Purcell as marketing and sales admin manager.
Fumiatsu Hirai comes to Descente with a distinguished international background in executive management for consumer goods sales, marketing and manufacturing.
Im so glad to be joining Descente to represent the Americas market said Hirai. I wish to contribute as much as possible to grow Descente brand value by maximizing customers satisfaction to the brand.
Yasuhiro Yamanaka has been with Descente for 20 years, most recently as a member of the global marketing division over European companies. I am excited to join Descente North America and to expand and grow the brand in this market. There is a great deal of potential to grow our business and I look forward to the opportunity.
Patrick Purcell joins the Descente team with over 15 years of marketing, digital, and sales experience in hard goods, soft goods and online marketing. I am thrilled to be joining the team. I look forward to helping increase brand awareness and am very excited about the potential and direction of Descente.
Founded in 1935, Descente Ltd. is a global supplier of performance-based athletic apparel. Headquartered in Osaka, Japan, Descente operates sales and distribution centers around the world. North American Ski Division headquarters are located in Layton, UT.
