Bia Sport, a new manufacturer of a multi-sport watch designed with women in mind, has hired OutsidePR as its agency of record, effective immediately.
We are thrilled for the opportunity to work with Bia Sport, said OutsidePR President Gordon Wright. So often companies try to ‘shrink and pink their product for the female consumer. Bia refused to adhere to this model and has truly created a multisport watch that is designed by women, for women. And truth be told, its functionality is so impressive that men will be rushing to buy this watch as often as women.
Between OutsidePRs long history in the endurance space, frequent engagement with womens publications, and true passion for our brand, this partnership was a natural choice, said Bia Sport co-founder Cheryl Kellond. We are excited to work with them to add even more momentum, exposure and growth to our brand.
OutsidePR will represent Bia Sport product in both consumer and trade media outreach, and also focus heavily on the online and blogging worlds.
