Austin Canoe and Kayak (ACK) has received the Bizrate Circle of Excellence award for the sixth year in a row.

The Bizrate Circle of Excellence award recognizes those online retailers within the Bizrate Insights Network who have demonstrated outstanding performance, as rated by their customers, throughout a one-year period. The ratings are from direct feedback, collected at the point-of-sale and after the delivery of goods, from customers concerning seven key satisfaction indicators.

The key satisfaction indicators measured for award eligibility are immediately post purchase: Overall Satisfaction, Product Selection, and Ease of Finding, and then after order receipt: Likelihood to Buy Again, Product Met Expectations, On-Time Delivery, and Satisfaction with Customer Support.

“Out of all of the awards we win this one is always the most special and I am elated to accept it for the sixth year in a row,” said Peter Messana, MSP Holdings, LLC CEO. “Receiving recognition for the quality customer service we work so hard to provide is a testament to the strong relationships we have cultivated with our customers since ACK’s earliest beginnings. We strive to continuously improve our customer service as well as our business in hopes that we win this award every year.”

Out of the more than 5,200 retailers in the Bizrate Network only 2.9 percent received the Bizrate Circle of Excellence Award in 2014. The award period for the 2014 Award was Aug 1, 2013 through July 31, 2014.

Austin Canoe and Kayak (ACK) is a unit of MSP Holdings, LLC, which also operates Rack Boys, a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at www.AustinKayak.com and www.RackBoys.com and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.