Point6 has teamed up with an events company co-founded by one of its sponsored athletes to present a series of family endurance races and events in its home town of Steamboat, CO this summer.
The series, which kicked off last weekend, is being produced by Get Fit Family Racing, which was co-founded by Heather Gollnick, a 5x Ironman Champion, who holds a degree in corporate fitness and is a member of the 2014 Point6 athlete ambassador team. Team members field test and review Point6 merino wool socks for running and cycling. Gollnick's IronEdge Triathlon Team, made up of 18 competitive triathletes, have all been using and reviewing Point6 socks.
Point6 is sponsoring three Get Fit Family Racing event over the summer. The first of those the second annual Give it a Tri Sprint Triathlon and Kids Race – took place June 21 at the Old Town Hot Springs Pool in with a pool swim, rolling hill bike ride and easy run course. The family friendly event is geared toward athletes of all ages and abilities hoping to test their skills and endurance. Point6 donated pairs of its performance socks for participants and was onsite with giveaways and discounts on its merino wool socks for running, cycling, hiking, active life, and more.
The next event – the Steamboat Half Iron and Olympic Triathlon – takes place Sunday, June 29 for triathletes in training and seasoned competitors. Point6 will be onsite once again to cheer on participants and spread the wool. Point6 will supply its performance merino wool ski socks to the 400 athletes registered for the race, plus giveaways, swag and pro deals for attendees.
“Point6 is proud to support Get Fit Family Racing in its endeavor to bring endurance races and fitness to our community,” said Peter Duke, CEO for Point6. “”These multisport, family friendly events foster a healthy lifestyle for Steamboat residents and we hope our socks will bring comfort and performance to all of the race participants.””
Get Fit Family Racing will wrap up its summer event series with the Steamboat Family Endurance Festival and Xterra Trail Races over Labor Day weekend.
