Weatherby Inc., a manufacturer of firearms and firearms accessories for hunting and shooting sports, promoted Justin Moore to director of marketing.
In his new position, Moore will work with Mike Schwiebert, vice president, marketing, in developing strategy, implementing programs and managing a growing marketing team. Moore joined Weatherby in 2011 as internet marketing manager. He was subsequently promoted to assistant director of marketing and communications.
Under Moore’s leadership, Weatherby’s online presence has expanded to include a Facebook page (www.facebook.com/weatherbyinc) that now has nearly 150,000 likes. He also established a Twitter feed (www.twitter.com/weatherbyinc) while overseeing the Weatherby.com site as well as the company’s online community, Weatherby Nation. Moore is currently guiding a redesign of Weatherby.com, which will be launched later this year.
“Justin has led the successful implementation of a more aggressive and robust Internet marketing strategy and other initiatives that have helped us reach many new prospective customers, inside and outside traditional hunting/shooting circles,” Schwiebert said. “He was instrumental in developing and launching the WBY-X product line and Team Weatherby. Justin’s exceptional marketing and photography skills have greatly enhanced our marketing team and advanced our business. It’s a pleasure to announce his well-deserved promotion to director of marketing.”
Prior to joining Weatherby, Moore worked as marketing manager and assistant director of public relations for Nosler, Inc., in Bend, Oregon. From 2007 to 2011, he helped establish Nosler’s internal marketing and public relations departments while developing print and television advertising campaigns.
Moore’s industry experience also includes managing a Shooter’s Pro Shop. He is an avid hunter and outdoorsman, and has won multiple awards for his photography.
Founded in 1945, Weatherby, Inc.’s line features the new WBY-X products as well as the Vanguard Series 2 and Mark V rifles (production and custom), Threat Response shotguns and rifles, semi-auto and pump shotguns, premium ammunition and security/shooting accessories.
