Ticla, founded in 2012 to bring quality camping gear to car and festival campers, has signed two new sales agencies to service specialty outdoor retailers in the Southwest and Midwest
Jake Swan of the California-based Cedros Group is charged with growing the brand at retailers in the Southwest. Cedros Group is now managing important retailer accounts including Adventure 16 in Southern California. Splitting his time equally between the desert and coastal playgrounds of California, Jake is an avid climber who finds his campsites getting closer to the car with each passing season.
Cody Prudoehl heads Otolith, LLC a sales agency based in Grand Rapids, Michigan. The agency has a proven track record of opening new doors for emerging brands at outdoor retailers. Cody was voted “most likely to fight a lion barehanded” senior year of high school and enjoys camping on the shores of Lake Michigan.
“Cody and Jake are professionals who share Ticla’s mission of helping people enjoy the outdoors,” explains Holly Morrisette, Ticla’s national sales manager. “With the additional sales support in both the Midwest and Southwest territories, we’re looking forward to carrying the Camp BetterTM message to even more retailers and campers.”
Ticla’s new line of camping gear is built for car camping in comfort and style. Products include tents, shelters, sunshades, sleeping bags, sleeping pads and camp accessories. With inspired feature-rich designs, Ticla gear delivers exceptional benefits, including simplicity, fashion and a skoosh of luxury to the campsite.
“It's great to see a brand that bridges the gap between how people are camping these days and what is available at retailers,” explains Jake Swan. “Ticla builds the perfect gear for weekend getaways, festivals and everyday adventures, whether in the mountains, desert or on the beach.”
Ticla is available at REI stores nationwide and specialty outdoor retailers.
