Seattle Sports named Terri Reade as its new general manager, retail, effective immediately.
Reade comes to the team at Seattle Sports with over 20 years of experience in sales and marketing in the outdoor industry. Most recently, Reade held the position of outdoor lines merchandise manager at Colorado-based outdoor retailer, Jax Mercantile Company, where she had previously held positions in sales, purchasing, and marketing. Reade also has experience on the wholesale side of the industry, working as a factory rep. for Columbia Sportswear and an independent rep. for Hi Altitude Sales and Consulting.
“Our goal is to bring new focus and fire to Seattle Sports,” said Mike Moore, Seattle Sports President. “We are excited to have Terri on board to strategize the continued profitable growth of our company. As both a buyer and manager, Terri wore many hats during her time at Jax Mercantile and has developed a skill set that will help Seattle Sports continue to grow and improve the company’s product line and relationship with our great Outdoor Retail partners.”
Reade said her goal is to help broaden product appeal and product reach.
“I look forward to complementing their already successful business history by assisting in driving sales growth, marketing the brand, and developing the next great product outdoor enthusiasts want and need,” she said. “My passion is to exceed expectations for both our consumers and commercial partners.”
Reade’s passion for the outdoors ignited when she began working seasonally as a park ranger for the National Park Service during college. In her spare time, Reade enjoys backpacking, rock climbing, and running.
