Lululemon has launched a new line of casual clothes for outside the yoga studio that includes sundresses, pants and tank tops. The collection, called “&Go,” targets women who are “out the door at daybreak and moving until midnight,” Lululemon states on its website.
“You don't have time for a wardrobe that keeps forcing you to change,” an ad for the line says. “You're busy living. We get it.”
Prices of the line range from $54 to $198.
'We know that every minute counts and that our guests want a wardrobe that carries them seamlessly from daybreak to midnight,” Lululemon's Chief Product Officer Tara Poseley told MailOnline. “'Our guests want a wardrobe that carries them seamlessly from daybreak to midnight. The versatility of the &go capsule coupled with how the product makes our guests feel when they wear it connects fashion with function and is what athletic style is all about.”
Some of the styles are viewable here.
