Sanuk, a division of Deckers Outdoor Corporation, has been nominated for two SIMA Image Awards: Footwear Product of the Year and Women’s Marketing Campaign of the Year.
Footwear Product of the Year
Sanuk’s Yoga Sling Sandal has been nominated for Footwear Product of the Year, which focuses on the most exciting design, appeal and innovation. In order to be nominated the product had to be from the Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013). Additional nominees for this category are; MARCOS Hi by MOVMT, Nohea Mesh by OluKai, Phantom Sandal by Hurley and Surf Siders by Vans.
Women’s Marketing Campaign of the Year
Sanuk’s “Sandals Are For Fun $#!+” creative has been nominated for Women’s Marketing Campaign of the Year! In order to be nominated the campaign needed to be focused on women’s apparel, swimwear, footwear, wetsuit, hardgoods or accessories.. Under consideration were women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. The campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2013 and September 1, 2013 (approx. the September and October issues of endemic magazines). Additional nominees for this category are; “Colorlove” by Billabong, “DVF loves ROXY” by Roxy, “My Bikini” by Rip Curl and “Wish You Were Here” by L*Space.
“Sanuk’s nomination in two categories for the 2013 SIMA Image Awards is a great honor and a reflection of the terrific work our team puts into supporting this special brand,” said Jake Brandman, Sanuk President. “The Yoga Sandal Collection remains a best seller for Sanuk and the marketing team continues to produce impactful creative to drive the brand’s unique appeal and reach among our growing audiences.”
Established in 2003, the SIMA Image Awards identifies the surf industry’s most influential companies and recognizes them for their efforts to advance and grow the industry over the past year. Final voting by SIMA member companies and 200 of the nation’s top specialty retailers takes place from November 13th through December 6th at www.simaimageawards.com. The winners will be announced at the SIMA Image Awards ceremony on February 13, 2014, at The Grove in Anaheim, California. The ceremony is open to the public and tickets will go on sale in January.
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community. Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers, often referred to as “Not-A-Shoes”, for their patented sandal construction which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods.
