Fila has extended its endorsement agreement with baseball star Barry Bonds through 2006. The deal extends the companys relationship with the future Hall of Famer through 2006 and supports it continued commitment to the cross training category.
Fila will launch the Bonds XT exclusively at Footaction stores over the MLB All-Star weekend. The deal also calls for a Bonds Bonds children’s baseball cleat, which will be offered nationally to big box sporting goods retailers in 2004. The 11 time All-Star has been a Fila endorser since 1999 but this is his first signature shoe with the company.