Marketmax has announced that Recreational Equipment, Inc. has selected its Integrated Merchandise Planning Solution to help the organization optimize assortments, improve efficiencies and continue to achieve growth across all if it’s store and direct sales channels.
Marketmax is the leading provider of advanced retail planning and analytics software for many of the world’s most respected retailers and their suppliers. REI is a leading national retailer of outdoor gear and clothing with 66 retail stores nationwide and two online stores, REI.com and REI-OUTLET.com. Fully integrated in-store kiosks and catalogs, along with phone and e-mail customer service, further enhance the retailer’s convenience and service.
With Marketmax’s solution, REI will use advanced financial planning, assortment planning and performance analysis tools to create targeted assortments for its customers while seamlessly integrating the internal planning processes for enhanced operations. “Following the investigation of several software companies, we decided that Marketmax offered the best functional and technical fit for REI,” said John Strother, Director of Planning and Logistics for REI. “REI selected Marketmax based on its integrated software suite, its depth of expertise in the retail industry, and its scalable Web-based architecture,” Strother added.
“REI is one of the most respected names in outdoor retailing today,” said Gene Gsell, chief marketing and sales officer of Marketmax. “REI and Marketmax are a great cultural fit and we look forward to working with the REI team throughout the implementation process.”
Marketmax is a SportsONESource solution partner. To learn more about the Marketmax suite of integrated solutions for retail Financial Planning, Space Planning, Assortment Planning and other solutions, contact us today at sos.solutions@sports-expo.com or visit us at Marketmax Solutions.
Marketmax customers include Amazon.com, Charlotte-Russe, The Finish Line, Kohl’s Corporation, Linens `n Things, Lowe’s Companies, Marks & Spencer plc, Office Depot, Pamida Stores, ShopKo Stores, The Spiegel Group, The Sports Authority, Staples among many others.
