Shine United, a full-service advertising, design and digital agency, has been named agency of record for Moxie Cycling Co., a cycling apparel company specializing in womens bicycling jerseys.
Fulfilling the needs of a growing market of female cyclists has been the key to growth at Moxie Cycling, which was launched in 2011. Effectively combining high performance material with a flattering fit, Moxies jerseys are stylish in both form and function. Moxie sells its apparel online and at more than 100 outdoor retail locations across the country, including REI for the spring of 2013.
We are excited to be collaborating with Shine United-they are an extremely talented group of individuals, says Brooke Freiborg, co-founder of Moxie Cycling Co. Shine gives us the additional leverage we are looking for in order to surpass our goals and increase our momentum.
Going into the 2013 cycling season, Shine has been tasked with marketing and brand strategy within digital and social media platforms. For the 2014 season, Shine will add creative responsibilities, across a variety of tactics, to its workload.
Moxie has seized a great opportunity with womens apparel in outdoor retail and is in a prime position to grow and gain brand awareness; says Jim Jelak, account director at Shine United. We look forward to establishing that brand presence in a big way.
Shine United is a $40 million advertising, design and interactive agency located in Madison, WI. The privately held companys client experience includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, Winston Fly Rods and Mizuno Running and Golf. Shine is creatively driven, results-focused and dedicated to building passion between people and brands. Learn more at shineunited.com. Shine on.
