Over the next five years, Nike, Inc. will invest $50 million in the U.S.
to increase the physical activity of kids in schools and communities as
well as target advocacy efforts to inspire kids and draw additional
resources to the effort.  As part of this strategy and first step in the U.S., Nike, Inc.
President & CEO Mark Parker joined First Lady Michelle Obama and
U.S. Education Secretary Arne Duncan in Chicago to announce Nikes
commitment to get kids moving.

Todays announcement is part of Nikes long-term commitment to help our
nations youth lead more active and healthy lives, said NIKE, Inc.
President and CEO Mark Parker. All kids deserve a chance to realize
their full potential and we believe creating active schools will help
kids do better in school and most importantly in life.

Nike
athletes Serena Williams, Bo Jackson, Allyson Felix, Gabby Douglas, Paul
Rodriguez, Ashton Eaton, Colin Kaepernick and Sarah Reinertsen jumped,
kicked, spun and danced with nearly 6,000 local Chicago school kids to
help deliver the announcement.

The
First Lady has championed physical activity since the 2010 launch of
Lets Move!, an initiative dedicated to improving child and family
health. Lets Move! Active Schools is a concept designed to align and
leverage collective resources to significantly boost the quality and
quantity of physical activity in Americas schools. This is collective
partnership effort and includes organizations such as The Presidents
Council on Fitness, Sports & Nutrition; American Alliance for
Health, Physical Education, Recreation and Dance; and the Alliance for a
Healthier Generation.

Part of Nike’s commitment will
focus on Let’s Move! Active Schools-a collaboration to
bring physical activity back to Americas schools. The program provides
simple steps and tools to help schools create active environments to get
students moving.

Lets Move! Active Schools will provide free
resources to teachers, parents and administrators to enable communities
to incorporate physical activity experiences before, during and after
the school day. There will also be opportunities for schools to apply
for grants that support Active Schools efforts, which will be funded by
Childhood Obesity 180, GenYouth and others. Schools can learn more and
apply for grants at Let’s Move Active Schools.