Easton-Bell Sports, Inc., which owns the Easton, Bell, Blackburn, Riddell and Giro brands-announced Bernie Doering will rejoin the company as senior vice president-global sales, IBD and Action Sports. Doering will report to Terry G. Lee, executive chairman and CEO, Easton-Bell Sports.
Doering is a veteran sports industry sales leader, having spent more than 20 years at Nike in a variety of management roles. From 2010 through mid-2012, he served as senior vice president, global Sales-Action Sports, for Easton-Bell Sports.
We are pleased to have Bernie rejoin our company. His expertise and proven success building long lasting customer relationships-along with his affinity for our brands-will be a tremendous asset to our business, said Lee.
I am very excited to return to Easton-Bell Sports and see enormous opportunity ahead, said Doering. As an avid cyclist myself, I am passionate about Easton-Bell Sports products. I look forward to continuing to grow our brands in the markets we serve.
Through his industry leadership and knowledge of the market place, Easton-Bell Sports will be well positioned to achieve deeper brand and product penetration within the North American IBD network, national accounts and global distribution.
Headquartered in Van Nuys, California, the company has 34 facilities worldwide.
