Trek Bicycle Superstore of San Diego, CA., which is the nation's top Trek dealer, has taken over Bike Gallery, a chain of six Portland, OR stores. The deal allows Bike Gallery owner Jay Graves to retire and pass on the reigns to a partnership consisting of a former employee and a fellow independent bike dealer.


Longtime Bike Gallery employee Kelly Aicher becomes a partner in the new company and will serve as general manager of the Bike Gallery’s six Portland stores, which will continue operating under the Bike Gallery name.


Meriwether Group, a Portland, OR-based business acceleration firm and trusted advisor, helped unite the two independent industry leaders who share a commitment to bike culture and outstanding customer service.


“This is good news for Portland’s bike community. (Trek Bicyle Superstore owner) Mike Olson created an amazing company founded on likeminded family values,” said Bike Gallery Founder Jay Graves. “I was 15 when my dad opened the first Bike Gallery in 1974, and I still believe that every day we have the opportunity to change someone’s life through cycling. I’m confident that Mike’s abilities as a leader combined with the energy, ideas and amplified passions of our two organizations will only strengthen the Bike Gallery brand.”


Trek Bicycle Superstore and Bike Gallery share similar beginnings as family-owned businesses operating in tandem on the West Coast. Bike Gallery’s Graves built a 40-year career at the company he started with his father and two sisters, contributing to the strength of Oregon’s now nationally lauded bike culture. Although retiring from the commercial aspect of cycling, Jay will continue his advocacy work as a founding and current board member of Cycle Oregon, and vice chair of the Oregon State Parks Commission.

“Jay is such a respected leader in the industry. When he approached us to help him figure out his retirement strategy, we knew we needed the right match that would honor his dedication and passion for cycling, customer service and bike advocacy,” said Bill Nootenboom, a partner in the Meriwether Group. “Mike and longtime Bike Gallery employee Kelly Aicher share Jay’s vision for a vibrant bike community. They’re the perfect team to move the company forward.”


The Trek Bicycle Superstore was founded in 2003 by Mike Olson and his wife Colleen and operates four stores in San Diego, Calif., and another store in Albuquerque, N.M. With a philosophy that great pricing is a part of great customer service, the store quickly became the country’s number one Trek bicycle dealer and has evolved into a model for other bike shops.

 

“We partner with Trek because they make great products and share our view of the bicycle being a simple solution to a lot of complicated problems, but we remain a local, privately owned bike shop,” said Olson. “When I heard Jay was ready to retire, I knew this would be a perfect fit. Bike Gallery and the Portland bike community are cycling legends. You have to go to Amsterdam to find a more bike-friendly community. “I’m looking forward to building Bike Gallery’s reputation and evolving the brand to an even higher level. This partnership will empower Bike Gallery to compete with internet companies, while still offering the high-touch local service the stores are known for.”


New co-owner Kelly Aicher, who joined Bike Gallery in 1996, also worked for Trek Corporation during a career that has spanned more than 26 years in cycling. “I’ve been involved with cycling for most of my life, and part of the Bike Gallery family for over half of my career. Cycling is more than just a passion for me, it’s a core part of who I am,” said Aicher. “I’m proud of what we’ve built at Bike Gallery and honored to carry on Jay’s legacy. My partnership with Mike means we now have the resources to lead Bike Gallery into the future and expand Portland’s cycling reputation even further.”

Trek Bicycle Superstore is a privately owned small group of Bike Shops operating in San Diego CA, and Albuquerque, NM. It is independently owned, and Trek Corporation allows them to use their name in a licensing partnership. Launched in 2003, they quickly grew to become the top seller of Trek products in the country. 


Meriwether Group, Inc. is a business acceleration firm and trusted advisor to iconic brands and growing businesses. It is headed by seasoned senior executives with decades of operational experience with some of the world’s strongest brands, including Nike and Adidas, who are also entrepreneurs and founders as well. Meriwether has the unique ability to efficiently accelerate strategy and outcomes with brand extensions, licensing, distribution, and mergers and acquisitions in a brand-centric and relevant way. Meriwether knows that the heart and soul of any business is the founder’s vision. The mission of Meriwether Group is to look through the eyes of the founder(s) and guide them to manifest the brand’s destiny.