Life is indeed good for the 60,000 participants in this weekend’s Life is good Festival at Prowse Farm in Canton, Mass. Of the 60,000 viewers, half were remote, tuning into the brand's live webcast at Lifeisgood.com. Dave Matthews and Tim Reynolds, Sara Bareilles, Michael Franti & Spearhead, and The Fresh Beat Band were among the artists headlining the Festival. Artists performed to sold-out crowds, raising over $1 million to help kids in need through the lifestyle brand's nonprofit, The Life is good Playmakers.
“Good vibes can save lives,” said Bert Jacobs, chief executive optimist for Life is good. “The Festival is an engine for optimism, allowing us to rally a large community of fundraisers around helping kids in need.”
One hundred percent of funds raised and all of Life is good’s net profits from the Festival, including Festival merchandise, will be donated to The Life is good Playmakers. To date, Life is good has raised more than $9 million to benefit the cause.
“The vibe at this festival is unlike any other venue,” said Michael Franti. “It’s people helping people, rallying behind a good cause and choosing optimism over cynicism. When you feel things, you’re moved to action, and that’s what this festival taps into.”
In addition to three stages of well-known musical talent, The Life is good Festival featured hands-on games, pop-up concerts, and visits with local hometown mascots. Others left their mark by contributing to the Art for All Mural, a unique community art project.
The Festival empowered a community of fundraisers to give back through individual initiatives. Fundraisers who raised $500 or more earned the title “Very Good People (VGP)” and received added perks and concert privileges, including private acoustic performances by artists including Katie Herzig and Sara Jarosz, and on-stage concert viewing of some of the top acts in music.
Following the Festival, fans can continue to support the cause and raise money for The Life is good Playmakers by turning what they love to do most into fundraising events for kids, whether it’s Monday night football with friends or holiday bake sales. Individuals interested in fundraising are invited to set up personal fundraising pages at Lifeisgood.com/Fundraise.
The 2012 Life is good Festival was produced in partnership with Superfly Presents, the nationally recognized producers of the iconic Bonnaroo and Outside Lands festivals.
About The Life is good Company
The Life is good Company spreads the power of optimism and helps kids in need through its products and its nonprofit, The Life is good Playmakers. The Life is good Playmakers provide education, resources, and support to frontline childcare providers who dedicate their lives to helping kids in need. Life is good has raised over $9 million for kids in need to date, principally through the annual Life is good Festival, Life is good products and other fundraising efforts.
About The Life is good Playmakers
The Life is good Playmakers is The Life is good Company’s accredited 501(c)(3) public charity, whose mission is to help kids overcome poverty, violence and illness by partnering with frontline professionals such as teachers, social workers and Child Life Specialists who dedicate their lives to caring for them. The Life is good Playmakers use the power of play to build healing, life-changing relationships with the children in their care and have partnered with over 3,500 frontline professionals who care for over 209,000 children each year. To date, over $9 million has been raised to help kids in need, principally through the annual Life is good Festival, Life is good products and other fundraising efforts.
About Superfly
Superfly Presents was founded in New Orleans in 1996 by Kerry Black, Rick Farman, Richard Goodstone and Jonathan Mayers. Originally set up to become the leading independent local concert promoter, they created the Superfly During JazzFest series, which is now in its 14th year. In 2002, they co-founded and continue to produce the iconic Bonnaroo Music & Arts Festival. Since its inception in 2002, Bonnaroo swiftly earned its status as the country’s premier music and arts event and Rolling Stone called the festival “one of the 50 moments to change the history of rock and roll.” In 2008, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival. The company has also created the Superfly Marketing Group, a boutique entertainment-marketing agency designed to complement Superfly’s diverse divisions. Superfly Marketing Group leverages the company’s experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.
