The Finish Line, Inc. announced that Scott Hoffman has joined the company as executive vice president, chief merchandising officer. Hoffman has 18 years of industry experience, coming to Finish Line after
three years as managing director for Echo Design Group where he was
responsible for driving profitable sales growth for the company. Prior
to Echo, Hoffman was the chief merchandising officer of Steve
and Barry’s.
“I am thrilled to welcome Scott to Finish Line as executive vice president, chief merchandising officer. This appointment is about more than recognizing how much our company has grown. It also signals our whole-hearted commitment to aggressively growing our business,” said Sam Sato, president, Finish Line brand. “Scott will continue to provide the guidance and leadership as we strive to deliver a best-in-class omni-channel customer experience.”
Hoffman also held key merchandising posts at Brooks Brothers and A|X Armani Exchange. Earlier in his career, he served as a buyer for Lord and Taylor. Hoffman has a Bachelor’s Degree in Finance from Syracuse University.
