Yurbuds introduced a mobile fitness gaming app GoBeyond, which allows endurance athletes to earn badges and challenge friends for completing intense workouts.
“As a company we are always seeking out ways to meet and exceed consumer demands and further enhance the workout experience” said Daniel DeVille, director of marketing for yurbuds. “We are not just a sport earphone company; we are a company that wants to make you the best athlete you can be.”
While fitness gaming apps are not uncommon in the app market, yurbuds’ GoBeyond app answers the growing need to create an app with truly challenging workouts for athletes already pursuing a triathlon or training for marathons. As athletes push themselves, points are awarded and badges are earned, creating the opportunity to directly challenge other users socially a new field for fitness apps.
Recently holding a successful photo app contest centered on its #BEYONDTHEWALL campaign, the company was eager to continue its yearlong pursuit of growing the interactive identity of yurbuds. The #BEYONDTHEWALL photo app contest announced two winners who will be sent to the Ironman Championship in Kona, Hawaii this October. The company’s Facebook and Twitter pages have been applauded for their constant interaction and quick growth, specifically from organic methods.
“Over the past few years we’ve really gotten to know our users,” continued DeVille. “We think they will have a blast training with this app. yurbuds users are unique, engaged, social people and this app is designed to be a challenging, but enjoyable, way to motivate them.”
Each yurbuds model is designed to contour to the human ear so they are comfortable and provide premium sound quality, even while in motion. Designed as true sport equipment, yurbuds are sweat proof, water resistant and allow ambient noise, such as passing cars, to be heard. For more information on yurbuds, go to yurbuds.com.
