Helly Hansen’s parent company will begin accepting bids next week for the outdoor apparel brand from retailers and outdoor brands, according to a report by Reuters.
Helly Hansen is now owned by Altor, a Nordic private investment firm that acquired the company in 2006 when Helly Hansen had sales of about $210 million. Reuters reported Monday that Helly Hansen sales reached $280.5 million in 2011.
Reports that Altor was shopping the company emerged in December. On Monday, Reuters cited sources speculating that several retailers as well as VF Corp., Jarden Corp., PPR and Columbia Sportswear might submit bids. In late January, press reports speculated potential suitors included private equity firms.
