Spenco Medical Corporation, the maker of footcare, footwear and healthcare products, launched its first-ever business-to-business (B2B) website portal, SpencoDirect.com. The new site allows real-time orders to be placed online and includes multiple features to give better access to Spenco inventory.

The one-stop-shop digital portal offers advanced technology to streamline the ordering process for bulk orders. Users now have the ability to browse the entire product catalog, review product tech sheets, create their own custom catalog for products they order frequently, view applicable promotions, place and track orders and organize invoices. SpencoDirect.com caters to a growing client need for a more time-efficient way to access inventory and customize orders.

“In building SpencoDirect.com, we hope to make the ordering process faster and more efficient,” said Jeff Antonioli, global sales director for Spenco. “Technology helps our partners manage multiple orders, and we continue to explore avenues to help our retailers and distributors be more profitable.”

SpencoDirect.com allows retailers to access accounts all hours of the day and night, regardless of operating hours. Previously, customers placed orders and maintained accounts through an account manager and were limited to purchasing during regular business hours.

Approved distributors with Spenco accounts can access SpencoDirect.com. Account managers will set up and provide account login information for current customers and remain the direct contact for any account-specific questions.