Avia will join forces with XTERRA — the nation's premier off-road triathlon and trail running series — as a Presenting Sponsor in 2012.
The partnership puts Avia in prime position to connect with XTERRA's active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S., and at least ten nationally syndicated television programs including the XTERRA USA Championship, XTERRA World Championship, and XTERRA Adventure series.
“Through these last few years we have observed Avia's commitment to endurance and participation sports, and we are honored that they have chosen XTERRA to become their partner,” said Tom Kiely, CEO of TEAM Unlimited/XTERRA. “Our combined efforts will produce more opportunities for training, competition, and fun for the active lifestyle market in the future.”
Avia, a brand rooted in multisport since 1979, has a proud history of creating great footwear for the runner, triathlete, weekend warrior, and endurance enthusiast.
“The XTERRA partnership extends our aggressive commitment to aligning Avia with today's concept of the Outdoor Gym. As we evolve our brand and innovate technologies for today's fitness minded consumer, XTERRA participants provide a meaningful extension of the Avia platform,” said Tim Joyce, Senior Vice President & General Manager-American Sporting Goods.
