New Balance has hired Upshot as their retail creative agency with responsibility for out-of-store and in-store communications for the network of New Balance licensed stores in the U.S./North America, as well as in-store creative for New Balance's wholesale customers.
“Our purpose as an agency is to inspire action,” said Brian Kristofek, President & CEO of Upshot, “New Balance allows us to stretch that purpose beyond marketing to promoting active lifestyles. We’re confident we can continue and build on their growth momentum by inspiring consumers through our work.”
“The Upshot team has a strong commitment to consumer engagement both inside and outside retail environments, making them a perfect fit to partner with New Balance,” said Kevin Tripp, New Balance Senior Manager of Channel Marketing. “We’re looking forward to working with them to take our retail marketing to the next level.”
All 157 licensed New Balance stores in North America are independently owned and operated.
