Bemis Associates Inc. appointed Tom Mendl as director of marketing for apparel and footwear. He joins Bemis with over 20 years of outdoor sports industry experience. Most recently Mendl served as the director of sales and marketing for Vibram China, where he led the launch of Soles and FiveFingers into Mainland China, Hong Kong and Taiwan.
Prior to Vibram, Mendl made significant contributions to the brand success of Polartec at Malden Mills Industries and PrimaLoft synthetic insulation at Albany International Corp. Additionally he served on the Board of the OIA for six years, two as vice-chairman. In his new role, Mendl will be responsible for directing the company's strategic and tactical marketing programs that drive apparel and footwear initiatives at Bemis.
“Tom played an important role in the development of a number of key ingredient brands in the outdoor industry,” said Bill Ellerkamp, vice president of sales and marketing. “His knowledge of apparel and footwear markets in North America, Europe and Asia/Pacific will be a real asset. We look forward to Tom's leadership in helping to further build the Bemis brand and product line within the category and beyond.”
Bemis is a leading worldwide manufacturer of heat activated film adhesives, waterproofing seam tapes and custom films for many industries including apparel, footwear, consumer electronics and automotive.
