USPA Properties Inc., global steward of the U.S. Polo Assn. brand, announced the appointment of Kevin Rosenbloom as senior director of merchandising for the Americas. In his role, Rosenbloom will work directly with the group’s licensees on the planning and development of its various product lines throughout the Americas.
Rosenbloom has more than 20 years of merchandising experience in the retail industry working with internationally-recognized brands, including Saks Fifth Avenue and Macy’s, on merchandizing, production, sourcing and planning. He currently serves as managing director at Rose Consulting, where he has advised clients on brand positioning and product development in apparel.
“Kevin will be a great asset to the U.S. Polo Assn. brand as we continue to grow in the Americas,” said David Cummings, President and CEO of USPA Properties. “His experience positioning brands to increase their resonance with customers will benefit USPA Properties and our licensees throughout these regions. We are excited for him to join our team and eagerly anticipate his help in continuing to grow our brand.”
“U.S. Polo Assn. has strong ties to the heritage and history of polo, and it truly represents the sport,” said Mr. Rosenbloom. “It is an exciting time to join the company, and I look forward to partnering with our licensees to continue the strong growth of the U.S. Polo Assn. brand in the Americas.”
The U.S. Polo Assn. brand is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States since 1890. The Association's trademarks and logos worldwide are managed by USPA Properties, Inc., a wholly owned subsidiary of the USPA.
USPA Properties Inc. partners with licensees in the United States, Canada, Mexico, the Caribbean, Central and South America, Asia, Europe, Scandinavia, Russia, and the Middle East to provide consumers with branded apparel, accessories, luggage, watches, shoes and home furnishings.
