The Finish Line, Inc. announced that Chris Ladd will join the company Nov. 21 as executive vice president, chief digital officer. Ladd was senior vice president, global ecommerce at Lululemon.
Ladd's responsibilities will include providing vision, leadership and strategy to develop and implement initiatives across the enterprise including digital and mobile commerce, social media and other key components of the multi-channel experience.
Prior to Lululemon, he served from 2008-2011 as Senior Vice President, Global Marketing and Direct Channel for shoe manufacturer Crocs. From 2006-2008, Ladd was Vice President, Client Services, Strategy and Marketing for interactive consulting firm TextureMedia. Earlier in his career, he served in key interactive marketing roles for Titleist and Foot-Joy Worldwide as well as for Reebok.
“Increasing the service we provide our customers through aggressively expanding our digital and multi-channel presence is a critical component of our strategic plan for sustainable long-term growth,” said Finish Line Brand President Sam Sato. “To achieve this goal, we need the strong leadership, expertise and passion that Chris brings. We are excited to have such an experienced, growth- and results-focused leader on our team.”
Ladd holds a master's degree in sports management and a bachelor's degree in economics from the University of Connecticut. During his time at Connecticut, he created the first website for the highly acclaimed UConn men's and women's basketball teams.
