American Rec, parent company for Kelty, Sierra Designs and several other outdoor brands, appointed Bob Orlando to CEO of American Rec’s apparel group and Brett Jordan to CEO of American Rec’s equipment group.
Orlando was formerly president of Royal Robbins.
American Rec said in a statement, “This new structure will allow American Rec to continue their mission of focusing on customer needs while leveraging sales and product development talent across all of their leading brands.”
American Rec’s brands include Sierra Designs, Kelty, Slumberjack, Wenzel, Ultimate Direction, ISIS, Royal Robbins, ROKK, and Mountain Trails.
