Pacific Trail® Inc. has signed a three-year license agreement with Genender International, Inc. to design, develop and market a collection of Pacific Trail branded timepieces.
The new collection will offer several categories of timewear for men and women, including: Weekend – casual-inspired items with styling suitable for work or leisure; Rugged Outdoor – performance-inspired, functional styles; as well as timepiece gift sets, for the outdoorsman and sports enthusiast. Watches will feature diver’s bezels, glowing indices, electroluminescent lighting, world timers, date and alarm functions for a variety of activities. The genuine leather straps feature Genender’s patented “Strap-Saver-System®,” which ensures the longevity and reliability of the watch strap.
Pacific Trail timewear will be sold primarily through department stores, national chains and sporting goods stores beginning in the Fall 2003 season.
