Cabela’s Incorporated’s chief marking officer is transitioning into an advisory role effective July 1. Patrick A. Snyder, executive vice president and CMO, will transition from his current position and will become a special advisor to the CEO.


This transition is occurring at Snyders request and he has agreed to serve as a special advisor to the CEO through 2013, when he plans to retire.


Snyder began his career with Cabelas as a product manager and was promoted through the merchandising organization. He has held the top leadership position in merchandising, marketing and operations over the course of his 30 year career.

Pat was instrumental in growing our direct business and is personally responsible for many of our product innovations, said Tommy Millner, Cabela’s CEO. We are excited that Pat has agreed to continue to support us in an advisory capacity, as he has a wealth of knowledge regarding our customer base and Cabelas branded products.


The company also announced plans to hire an executive vice president and chief marketing and e-Commerce officer to assume Snyders responsibilities. Snyder will continue to support the marketing and e-commerce areas through the transition.