The U.S. Olympic Committee (USOC) and PR Nutrition, Inc. (PR*Bar) announced a multi-year licensing agreement in which PR*Bar will consult with USOC sports dietitians to create, develop and sell a line of Team USA performance nutrition bars. The agreement will mark the first time USOC sports dietitians will consult with a nutrition bar company to help create a product based on collective input. PR*Bars line of Team USA performance nutrition bars, as well as PR*Bars U.S. Olympic-branded nutrition bars, will be available at retail in mid-2011.
We are thrilled to welcome PR*Bar into the U.S. Olympic Family of licensees, said USOC Chief Marketing Officer Lisa Baird. Our athletes work hard each and every day to be at their peak performance, and having easy access to Team USA performance nutrition bars will help them power their bodies for training and competition. In addition, fans who purchase PR*Bars will also be helping to support Americas athletes by financially contributing to their Olympic and Paralympic journeys.
PR*Bars Team USA performance nutrition bars will be available to U.S. Olympic and Paralympic hopefuls at the U.S. Olympic Training Centers in Colorado Springs, CO, Chula Vista, CA, and Lake Placid, NY, and at the Olympic and Paralympic Games. PR*Bar is the official performance nutrition bar licensee of the USOC, the U.S. Olympic Team and the U.S. Paralympic Team.
Its an incredible honor to be part of the U.S. Olympic and Paralympic Family, and we look forward to introducing our new line of Team USA performance bars, said Bill Logue, co-founder and CEO of PR Nutrition. Moreover, we are happy that the Team USA bars, as well as our PR*Bar family of products, will provide proceeds to support U.S. Olympic and Paralympic athletes.
By controlling blood sugars, PR*Bars gluten free product eliminates hunger while using body fat to fuel daily activities and allow everyone to set their own personal record. PR*Bar is a privately-held company based in Carlsbad, Calif.
