Ultimate Direction, manufacturer of bottle and bladder hydration systems, announces a new licensee in Canada, Igloo Vikski.
Based in Quebec, Igloo Vikski brings over 32 years of business experience as a distributor and manufacturer in the ski, sporting goods and outdoor arenas. Igloo Vikski works with ski companies Fischer and Swix as well as Kayland, a high-end hiking, mountaineering and ice climbing boot manufacturer.
President Bob Gaasbeek says, “Our company believes in creating long-standing relationships and building brands in the long-term.” Igloo Vikski has worked with Swix for 32 years.
Citing the advantages of the partnership, Ultimate Direction President, Sally McCoy says “Igloo Vikski is an excellent fit for Ultimate Direction in Canada because of their commitment to lasting relationships with the right retailers for UD. We look forward to working with such a strong organization.”
