Schutt Sports officially launched its fully interactive, 2011 virtual catalog. The Schutt Virtual Catalog will feature media content, videos and other
interactive features. Users will be able to download, print or share the
catalog with others via email or social media channels like Facebook,
Twitter and YouTube.
The Schutt Virtual Catalog went live online this week after nearly six months in development.
“It's not so much a website, as it is a fully interactive experience with our catalog,” Glenn Beckmann, marketing communications manager for Schutt Sports, said. “It allows users to truly experience the Schutt brand and all that it offers.”
“Not only will this be a great marketing tool,” Schutt Regional Sales Manager Mark Watts said, “it will be a great educational tool for everyone who wants to learn more about Schutt helmets, shoulder pads and other protective gear.
“If someone wants to find out the differences between large standoff helmets and traditional helmets, or if they want to learn about TPU Cushioning, or compare the ION 4D with other helmets in the game, this new virtual catalog will do it for them. It's going to be a great way for our team dealer network to continue learning about our product line and how to present it – and share it – with their customers.”
The Schutt Virtual Catalog will be available both online and offline. It will be available as a CD, but will only be updated annually while the online version will be updated continuously.
“With just over 7 million athletes playing football every year, it's impossible for us to sit down with each of them individually and afford them the chance to experience the Schutt brand in the way we want them to,” Beckmann said. “This way, each one of those players – from Pop Warner to NFL athletes – has the chance to experience our story and learn firsthand why we're the world's #1 maker of football helmets.”
The Schutt Virtual Catalog can be accessed at: www.connectwithemerge.com/schuttsports.
