180s, the performance apparel and accessories company, is continuing its European expansion with its presence at ispo 2011.180s is now represented in Germany, Austria, Switzerland, UK, Ireland,
Belgium and Russia, and is in initial discussions for representation in
France, Holland and the Scandinavian countries.
Ispo takes place next week in Munich, February 6-9 (Booth #509, Hall A3). The company is celebrating the fifth anniversary of its proprietary Tec Touch technology that enables consumers to use touch screen devices without removing their gloves in cold weather.
“With technology front and center with European consumers, 180s is well positioned to be a player in the winter technology accessory market,” said Shelley Foland, vice president of sales for 180s. “Not only is this an opportunity to strengthen our relationships with existing distributors, it also enables us to bring 180s to new countries including France, Holland and Scandinavia. This is our third time at this show, which has always proved to be a successful initiative for growing the brand.”
