The adidas Group announced on February 3 that Harm Ohlmeyer, currently COO for eCommerce, has been appointed as Chief eCommerce Officer for the adidas Group effective April 1, 2011.
Christophe Bezu, currently Chief eCommerce Officer, has decided to leave the company effective April 30, 2011 and move on to a new challenge outside the adidas Group.
In his new role, Ohlmeyer will be responsible for further growing the adidas Group's eCommerce business globally which has been identified as a key strategic priority for the company over the next five years. Harm Ohlmeyer will report directly to Herbert Hainer, CEO of the adidas Group.
Ohlmeyer has been with the adidas Group since 1998 and has held various leadership positions within the Finance organization including CFO for TaylorMade-adidas Golf, CFO for brand adidas as well as SVP Finance for Global Sales. He was named COO for eCommerce in July 2010 and has since been a key contributor to the successful development of this channel.
In addition to leading the creation of the Group's global eCommerce strategy, Christophe Bezu was spearheading the return to growth for the adidas Group in Greater China until the end of 2010. Effective January 1, 2011, Colin Currie, former SVP Marketing and Sales for the adidas Group in Greater China, succeeded Christophe Bezu as Managing Director Greater China and is now in charge of one of the most dynamic and important markets for the Group globally.
