Felt Bicycles, CamelBak, Mercury Bikes, Blue Competition Cycles, Enve Composites, Parlee, Turner Bikes, Orbea, Lizard Skins and Rocky Mountain Bikes and among the brands that will exhibit at DealerCamp 2011, which opened registration for retailers Thursday.
“What can we say other than wow!” said Lance Camisasca, president of Lifeboat Events, producers of DealerCamp. “When we launched DealerCamp, we knew it represented a key value for brands fighting for share of mind during the critical mid-summer period, but I must admit to being humbled by the broad acceptance of the industry. With brands such as Felt, Rocky Mountain and CamelBak aboard, we really have a critical mass.”
Bill Deuhring, CEO of Felt Bicycles said, “I have a lot of confidence in Lance, and now with Scott Montgomery joining his team, I truly hope Lifeboat Events can bring a good trade show option to the industry.”
All bicycle and triathlon retailers are invited to attend DealerCamp, and 125 businesses will receive a travel subsidy. Registration for all attending retailers is now open. Dealers, industry affiliates, media and others can register by visiting bikedealercamp.com and clicking the DC 2011 Registration tab.
With DealerCamp's late July timing, several brands–including Quality Bike Products, Scott Sports and Advanced Sports–have chosen to enhance their attendance by adding on activities such as sales meeting and retailer events.
“The timing and Deer Valley location work nicely for us as we plan our own dealer event at our new QBP facility in Ogden,” said Todd Cravens of Quality Bicycle Products. “Dealers can travel more efficiently, ride more bikes, and plan their 2012 seasons more effectively, with the option to attend our event and stay on for DealerCamp to continue their purchasing decisions. We've been working together with Lance and his team to orchestrate things, and it's been great.”
DealerCamp 2011 commences July 26 at Deer Valley Resort in Park City, Utah.
