Delta Apparel, Inc. entered into a new licensing agreement as an exclusive marketer of Salt Life, maker of beach lifestyle apparel and accessories.
Delta said in a statement that Salt Life is an authentic, aspirational and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Founded in 2003 by four avid watermen from Jacksonville Beach, FL, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says “I live the Life”.
From its first merchandise offerings in 2006, Salt Life has grown to more than $6 million in annual sales, with distribution into surf shops, specialty stores and sporting goods retailers.
“We're excited that IMG Sports Licensing chose Delta Apparel to market Salt Life. The brand has a strong following with beachgoers and ocean lovers across the globe,” said Robert W. Humphreys, Chairman & Chief Executive Officer of Delta Apparel, Inc. “Salt Life is a widely recognized sub-culture amidst four unique market segments – surfers, divers, fishermen and beach goers. Our vision is to develop authentic and compelling product for each of these groups of enthusiasts. We are confident that our combined experience will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future.”
The agreement gives Delta Apparel exclusive rights for all apparel, headwear, decals and bags. In addition, the company will operate Salt Life's e-commerce store at www.saltlife.com.
Delta Apparel, Inc. owns M. J. Soffe, LLC, Junkfood Clothing Company, To The Game, LLC, Art Gun, LLC and TCX, LLC.
