Helly Hansen said it will exclusively feature PrimaLoft Insulation Technology in its entire FW-11 product line, including outdoor, wintersport, sportswear and kids collections.
“By utilizing PrimaLoft Insulation Technology exclusively across the entire Helly Hansen FW 2011 product line, we will create lighter, softer and more comfortable insulated garments with superior insulation properties,” said Richard Collier, vice president of Merchandising, Sourcing and Development. “We are grateful for the opportunity to partner with PrimaLoft, the world's best synthetic insulation, and look forward to working together to continue developing new and innovative solutions benefiting the consumer.”
“To continue Helly Hansen's growth in marketshare in this very competitive marketplace we believe adding value through real innovation and actual consumer benefits is the only way forward,” says Richard Collier. “Combining strong technologies, such as PrimaLoft insulation, makes it easier to design and develop highly functional garments and makes it easy to communicate the benefits to the consumers.”
