New Balance has signed on as the official sponsor of the Credit Union Cherry Blossom 10 Mile. The company will serve as a supporting sponsor of the race and presenting sponsor of the virtual training program.
This year's 39th annual race will be held in Washington, DC on Sunday April 3, 2011, on the middle weekend of the National Cherry Blossom Festival®. The Credit Union Cherry Blossom, which is known as “the Runner's Rite of Spring®,” is the only world-class road race in the Nation's Capital and it is part of the Professional Road Running Organization Circuit.
“New Balance is excited to become a sponsor of the Credit Union Cherry Blossom 10 Mile, a race rich in history and tradition in our nation's capital,” says Josh Rowe, running marketing manager at New Balance. “This race attracts both elite and everyday runners and thus is an excellent opportunity to for us to highlight our innovative footwear, apparel, and unique brand attributes to runners of all abilities.”
As supporting sponsor of the race and presenting sponsor of the virtual training program, New Balance will provide special offers to the more than 5,000 registrants who participate in the free, 10-week virtual training program. The program, prepared by virtual training coach Kirt West, will offer three levels – beginner, intermediate, and advanced – to prepare runners to perform their best on race day. Virtual training participants will receive training advice via daily email messages. Participants can select which program best suits their needs when they register for the lottery.
New Balance will also showcase their performance running collection at the Health and Fitness Expo in the historic National Building Museum. New Balance will provide a Lightning Dry performance top as the official participant shirt and offer a new line of Credit Union Cherry Blossom 10 Mile branded performance merchandise which will be available to runners at the eight Potomac River Running stores and other locations, and on-line via www.cherryblossom.org. Race and volunteer staff will be outfitted in New Balance products.
