Hong Kong-based multinational Li & Fung Limited will become a sourcing agent for China's Li Ning Company Limited's brands in both international and domestic market.
The agreement will cover sourcing for a certain range of brands in both
international and domestic China market, including soft goods for Li Ning's popular running, basketball and lifestyle lines.
international and domestic China market, including soft goods for Li Ning's popular running, basketball and lifestyle lines.
Bruce Rockowitz, President of Li & Fung (Trading) Limited, said, “We are very pleased to source for many of Li Ning's highly popular sports brands in China. Clearly, China has already become a huge consumer market that continues to expand and offer tremendous opportunities. This represents not only another world-class addition to Li & Fung's existing customer base, but also a significant step forward in our growth strategy for the LF Asia platform.”