PickleRage is accelerating its growth in New Jersey with the opening of a new franchise club in Union County. Located within the under-construction New World Sports complex at 900 N. Avenue, the facility will span over 40,000 square feet and is expected to open in Q4 2025.
PickleRage at Union County will be owned and operated by franchisee Mike Silva, who was a former executive in fitness clubs and multi-sport facilities, as well as the founder and president of The Edge Fitness.
“Union County is the perfect market for PickleRage, and I’m excited to introduce the sport of pickleball to even more people through the brand’s world-class clubs,” said Silva. “PickleRage is more than just a place to play; it’s a spot where athletes, families, and friends can come together to stay active and have fun. We can’t wait to open our doors and welcome the community!”
PickleRage at Union County will offer members 18 pro-level CushionX pickleball courts, a player’s lounge, a pro shop, and streamlined booking technology. Programming will include clinics, leagues, tournaments, and social events for all skill levels.
“We are thrilled to welcome Mike to the PickleRage family,” said David Smith, COO at PickleRage. “His impressive background in developing and leading successful fitness and multi-sport facilities makes him an ideal partner for our brand and his passion for creating vibrant, community-focused spaces aligns perfectly with our mission to grow the sport of pickleball and provide exceptional experiences for players of all skill levels.”
PickleRage reports that it has over 500 locations planned in the next five years.
Image courtesy PickleRage
