Db, a Scandinavian luggage and backpack brand, has launched Lost and Found—a new EU and Norway-wide trade-in and resale program where customers can trade in used gear directly on the brand’s e-commerce platform.
The program utilizes Trove’s Trade-In Plugin, enabling Db to embed trade-in functionality into its website, allowing customers to redeem value for used gear and brands to support reuse. Both companies are Certified B Corporations.
“Lost and Found is a continuation of what we’ve always believed: that great design should last, and circularity should be built into everything we do,” said Joachim Gund, Db Chief Transformation Officer. “Our customers take their gear on real journeys, and we wanted to build a system that reflects that, one that gives products a second life and keeps the story going. With Trove, we’ve found a partner who shares our belief in long-lasting design and the responsibility to support it with meaningful infrastructure.”
“The Trade-In Plugin gives brands a fast, flexible way to bring resale into their core ecommerce experience, with no separate site or heavy lift required,” said Terry Boyle, CEO of Trove. “Db’s Lost and Found program showcases how this innovation unlocks new programs across resale, whether a brand wants to re-engage customers through trade-in, route items to third-party marketplaces, or build a resale program in phases. As European regulations drive more brands to embed circularity into their long-term strategy, the timing for this kind of solution couldn’t be better.”
Image courtesy Db Equipment
