Big Peach Running Co. will open a new store in Vinings, GA, near the Silver Comet Trail, on August 16; this will be the retailer’s ninth franchise location and 14th store in the state.
“Leading this vision is Aisha Wallace-Wyche, who brings over 20 years of senior leadership experience from top tech companies including BigID and Nasdaq’s Boardvantage,” Big Peach said in a media release. More recently, Wallace-Wyche was a “Guest Advocate” at Big Peach Kennesaw.
“Becoming Big Peach’s first Guest Advocate-to-Peach Partner, Aisha’s connection to Big Peach began in 2022 through a group run—an experience that sparked her passion for the running community and led her to build what she now calls the ‘Comet Community,’” continued the company.
“I want Big Peach Vinings to feel like home to anyone looking for connection, encouragement, or simply a place to share a few miles,” said Wallace-Wyche. “We’re here for everyone, whether you’re lacing up for your first walk or training for a marathon.”
“This opening is a reflection of Big Peach’s long-standing commitment to fostering local running communities across Georgia,” said Mike Cosentino, founder and CEO of Big Peach Running Co. “We’re excited to see Aisha and her team bring their energy and vision to Vinings.”
Images courtesy Big Peach Running Co.
