PGA Tour Superstore has appointed Troy Rice as its new CEO, succeeding its retiring long-term CEO Dick Sullivan. Rice joins the company after serving three years as CEO of Total Wine & More and will report directly to Arthur M. Blank, owner and chairman of the Blank Family of Businesses.
Troy Rice will begin his new role at PGA Tour Superstore on September 2, 2025.
Sullivan, who has been the CEO of PGA Tour Superstore for the last 15 years, announced his plans for retirement in April. Sullivan will remain executive chairman of the PGA Tour Superstore and a member of the Arthur M. Blank Board of Trustees. Jill Spiegel remains president of PGA Tour Superstore, holding a key operational role and reporting to Rice.
Rice began his career at Home Depot when it was led by Founders Arthur M. Blank and Bernie Marcus, who also founded the PGA Tour Superstore. He spent 16 years at Home Depot, rising from manager trainee to lead the company’s largest division. In addition to Home Depot, Rice has since held senior leadership roles at several major retailers, including Office Depot and Toys “R” Us.
At Total Wine & More, Rice is reported to have “successfully led a period of rapid growth and expansion, increasing sales from $2.5 billion to $6 billion and store locations from 165 to 274. He accelerated online sales from $300 million to more than $1 billion.”
“Troy’s proven record of success makes him an exceptional fit to lead as our new CEO of PGA Tour Superstore,” said Blank. “His experience and leadership roles at Home Depot and in dynamic retailers since then underscore his deep understanding of our Core Values and operational discipline. His achievements, particularly his ability to drive growth, lead transformation and elevate customer experiences, reflect his understanding of today’s retail climate. We are excited to welcome him into our family of businesses and are confident we’ll continue to ascend under his leadership and on the foundation of our values. I look forward to all we will accomplish together in the years ahead.”
PGA Tour Superstore was acquired by Blank in 2010 with only ten stores. It currently operates 77 stores in 28 states, along with an online business, and has robust expansion plans that will total over 100 stores over the next two years. The company said in a media release that it has “achieved record revenues in fiscal 2024, has continued to gain market share in 2025 and is now recognized as the largest specialty golf retailer in the world.”
“I am thrilled to join PGA Tour Superstore and help build on the business that Arthur, Dick, Jill, and the entire team have created,” said Rice. “This is truly a best-in-class business that leads the way in customer experience and provides golfers with the best the game can offer. Between the product selection, associate knowledge, and in-store services, PGA Tour Superstore offers an unparalleled experience in the market.
“I look forward to working with Arthur and the team to fulfill his vision for creating long lasting relationships with our customers and partners while continuing to grow the business,” Rice continued. “To work with Arthur again, who is a true visionary in the retail business, is a dream come true.”
Image courtesy PGA Tour Superstore
