KMD Brands Ltd., the parent of Oboz, Rip Curl and Kathmandu, appointed Carla Webb-Sear as chief financial officer.

Webb-Sear will join KMD’s executive team in the first week of August and report to chief executive officer and managing director of KMD Brands, Brent Scrimshaw.

She joins KMD Brands from Qantas, where she was chief financial and strategy officer of the loyalty division. Webb-Sear brings over two decades of financial experties across consumer, media and technology sectors, including stints at ViacomCBS, Enero Group and Fairfax.

Scrimshaw commented: “After an extensive global search, I’m thrilled to welcome Carla Webb-Sear to KMD Brands. Carla’s expertise and proven track record of unlocking value, agile transformation and disciplined financial management will be invaluable as we
navigate a dynamic global market. I look forward to partnering with Carla to deliver long -term value for
shareholders.”

“I’d also like to thank Ben Washington for his continued and valuable contributions while serving as interimvbCFO. With Carla’s commencement, Ben will resume his position as Deputy CFO continuing to provide bstrategic insight and support to the Group Executive and Board.”

Webb-Sear shared: “I’m excited to be joining KMD Brands at this pivotal moment in its journey. There’sva clear opportunity to drive transformative growth and deliver impactful results across the portfolio. I’m looking forward to working closely with the Board and Executive Team to accelerate the Group’s global strategy.”

Webb-Sear will relocate from Sydney and be based at the Group’s global headquarters in Melbourne, Australia.