Czech-based indoor cycling platform Rouvy reached an agreement to acquire Spain-based competitor Bkrool for undisclosed terms.
Rouvy said the acquisition will support the company’s expansion with Bkrool having a strong presence in Spain (and Spanish-speaking countries), France and Denmark. Rouvy’s subscriber base is reported to be approximately 250,000 riders. Furthermore, Rouvy views Bkrool’s solution for converting GPX files into 3D virtual routes as complementary to the Rouvy app’s Route Creator technology.
Petr Samek, co-founder and CEO of Rouvy, and now also CEO of Bkrool, said, “Bkrool joining The Rouvy Group is a significant moment for indoor cycling fans everywhere. Our aim is to provide the best possible experiences, value and riding options for riders around the world. Bringing together Rouvy, FulGaz and now Bkrool unites a wealth of expertise and unique features under one roof, clearly positioning Rouvy as the leader in the indoor cycling reality market.
“We respect Bkrool as a fellow provider of real-route indoor cycling to a passionate user base and are pleased to be able to step in and help it continue. The financial challenges faced by Bkrool have been well-documented, with its move away from hardware to focus on the digital experience. Rouvy’s strong know-how and reputation for delivering in the indoor cycling reality market will add a customer-centric approach and benefit the platform’s growth from here on.
“To the Rouvy community, we’d like to assure you that we’ll continue to develop great indoor riding experiences on the Rouvy app. Knowing that Rouvy provides such joy, motivation and purpose to riders around the world is what drives us every day,” continued Samek.
Bkrool will continue as a standalone brand within The Rouvy Group.
Alfonso Garcia-Lozano, former CEO of Bkrool, stated, “Rouvy is a great app which provides a really engaging reality indoor cycling experience. It’s impressive to see the brand reach such a globally important level and touch the lives of so many cyclists around the world. We’re delighted to say that rather than competing with Rouvy, Bkrool is joining The Rouvy Group. Uniting Rouvy and Bkrool’s strengths and capabilities, and working together collaboratively from here on, will benefit cyclists everywhere. For our community, we believe that this new chapter for Bkrool will continue to provide entertaining, meaningful and beneficial indoor cycling experiences, and we’re excited to explore the possibilities.”
Image courtesy Bkrool
