Lululemon Opens First Store in Italy

Lululemon opened its first store in Italy in Milan. Located at Vittorio Emanuele II 24/28, the store spans roughly 5,700 square feet across two floors and officially opens July 19. The store’s product line supports yoga, running, training, tennis, and golf.

Lululemon paid homage to Italy’s design heritage in its layout. The interior features locally inspired architecture that blends traditional craftsmanship with contemporary materials. A feature will showcase LULU’s Glide sculptural façade — expression of “movement and form.” The custom 3D-printed installation also draws inspiration from the brand’s Define Jacket pattern, and flowing geometry that expands and moves across the storefront.

Lululemon has activations planned for the store throughout the year,  including partnerships with local studios, running clubs and a new ambassador program.

The Milan store supports Lululemon’s broader Power of Three ×2 growth plan, which aims to “quadruple international revenue from 2021 levels by year-end 2026.”

The brand currently operates stores in the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland.