Torqeedo Inc., the North American subsidiary of Torqeedo GmbH, and part of the Yamaha U.S. Marine Business Unit, has appointed Mary Jo Reinhart as its new director of sales.
In this role, Reinhart will lead OEM and retail sales across North America, overseeing key distributor relationships and core business operations for the company’s low-voltage product line. Her responsibilities include managing retail and distributor accounts, inventory forecasting, stock allocation, customer service operations, and sales policies.
“Mary Jo continues to play an essential role in the growth of Torqeedo and the broader electric boating movement in North America,” said Mark Tracy, P\president, Torqeedo, Inc. “She brings unmatched product knowledge, a great work ethic and a long-standing commitment to our dealers, customers and OEM partners.”
Reinhart began her career at the company in 2011 as a customer service rep. The company reported in a media release that when she took on the role of inside sales manager, she built and expanded Torqeedo’s North American dealer network, providing technical guidance to OEMs and end-users, and earning accolades for her responsiveness and product expertise. She was instrumental in scaling Torqeedo’s dealer network to more than 300 partners.”
Reinhart served as director of OEM and Retail Sales for Torqeedo North America from 2019 to 2021, achieving a reported 30 percent sales increase, driven in large part by her “strategy and execution.”
In 2024, Reinhart accepted a role with Ilmor Engineering, a marine propulsion manufacturer, where she served as brand manager for Ion, a newly launched electric outboard product. Her responsibilities included “supporting the development of reseller programs, coordinating with marketing to implement brand strategy in the field, and assisting with training, warranty system alignment and dealer-level materials.”
Reinhart continues to support the advancement of clean propulsion. She works closely with internal teams on market education efforts, media engagement and dealer development strategies. Reinhart reports directly to Mark Tracy, VP of Yamaha U.S. Marine Business Unit and the president of Torqeedo, Inc.
Torqeedo, founded in 2005 in Starnberg, Germany, develops and manufactures electric and hybrid drive systems from 0.5 to 200 kW for commercial applications and recreational use. Yamaha Marine acquired the company in April 2024 to strengthen its development capabilities in the Electric field of its Marine Case Strategy.
Images courtesy Torqeedo
