Revelyst, Inc. has acquired GolfLogix, a golf course mapping company with a library of “over 40,000 courses worldwide from 8AM Golf, an integrated collection of brands.
Terms of the transaction were not disclosed.
Founded in 1999 and based in Scottsdale, AZ, GolfLogix reports it is “the first company to introduce handheld GPS to the golf industry and has continued to innovate, including releasing the first Golf GPS app in 2009, a Puttbreaks feature in 2018 and the first 3D virtual reality offering in a Golf GPS app.”
Revelyst will integrate the GolfLogix business into its Golf Technology platform, which recently announced a rebranding and includes Foresight Sports, Bushnell Golf and PinSeeker. GolfLogix will maintain a presence in Scottsdale, which will become the future site of a digital studio for Revelyst Golf Technology.
The company reported in a media release that the “acquisition further expands the company’s product ecosystem, instantly increasing its software capabilities and on-course presence.”
“We’re incredibly excited about this acquisition of GolfLogix,” said Eric Nyman, CEO of Revelyst. “This addition of a well-respected golf technology innovator strengthens our leadership in the golf tech space and opens the door to new categories where we see tremendous opportunity. By bringing GolfLogix onto Team Revelyst, we can accelerate our growth strategy and, more importantly, ensure that golfers of all levels have a one-stop shop for improving their game.”
“This is a game-changing addition to our portfolio,“ said Jeff Foster, GM and president, Revelyst Golf Technology. “It not only boosts our market presence but also gives us the tools to innovate in areas we’ve been eager to explore. We’re confident this will bring significant value to our customers and app users and fuel our next phase of growth.“
GolfLogix’s Co-founders, Scott Lambrecht and Pete Charleston, will remain with Revelyst post-acquisition.
“Joining forces with a leading golf tech company is an incredible opportunity for our team and our brand,“ said Lambrecht, GolfLogix CEO. “We’re thrilled to bring our expertise into a larger ecosystem where we can reach more golfers and push innovation even further.”
Added GolfLogix President Pete Charleston: “This partnership allows us to scale in ways we couldn’t on our own. We’re excited to be part of a company that shares our passion for the game and is committed to delivering cutting-edge solutions for golfers everywhere.”
In a separate statement, 8AM Golf noted that it acquired GolfLogix in 2014 and has managed its growth, which has “resulted in the app becoming the most downloaded in golf.” To date, the company reports “more than seven million golfers have downloaded the GolfLogix app to smartphones and watches worldwide.”
GolfLogix’s software also “manages scorekeeping and stat tracking, uploading the information to an online clubhouse community where golfers can interact and compete with millions of other players worldwide,” the company continued in the release.
“I created 8AM Golf to provide a platform that allows high-quality golf-related companies to grow and prosper,“ Howard Milstein, founder and chairman, said. “Our goal is to nurture brands that help enhance both the game and the golfing life. We have been proud to shepherd Golflogix as it has strengthened its role as a leader in golf-related GPS technology. 8AM Golf is about creating opportunities, and we believe this transaction will foster further opportunity for GolfLogix and its groundbreaking technology.”
“GolfLogix has been a valuable member of the 8AM Golf family since 2014, and our investment in technology, coverage and reach has helped propel our app to the leadership position it holds today,“ said Hoyt McGarity, CEO and president of 8AM Golf. “8AM Golf is an innovative and constantly evolving company, and we pride ourselves on maximizing the value of each of the companies in our portfolio. This latest deal fits in perfectly with our mission.”
Trey Marucci, chief strategy officer at 8AM Golf, said, “Over the past several years, GolfLogix has grown into a category leader that’s respected across the industry, and we’re proud of the role we played in that success. When we were presented with an opportunity that recognized the strength of the business and offered a compelling path forward, we felt it was the right time to pass the baton. GolfLogix is an incredibly strong fit with Foresight/Bushnell, and we’re excited to see how the combined capabilities unlock even greater potential in the years ahead.”
Reed Smith LLP served as legal adviser to Revelyst in the transaction. The company’s brands also include Fox, Bell, Giro, CamelBak, and Simms Fishing.
Image courtesy GolfLogix
