Sears has upgraded its shoe microsite at Sears.com/shoes to provide expert advice, trend insight and other interactive features.
Highlights of sears.com/shoes include a featured item scroll bar
showcasing new items at a glance as well as easy customer access to
shopping the latest shoe trends. It also includes an array of
educational videos and style expert blogs. It spans across four distinct categories:
* Fashion: With advice from Francesca Mills, a former
member of the ELLE Magazine fashion team and current contributor to the
New York Post's Page Six fashion column.
* Kids: Featuring insight from Victoria Pericon of SavvyMommy.com.
* Fitness: Featuring Brett Hoebel, celebrity
trainer and creator of the workout concept Rev Abs.
* Work: Featuring workboot expert Matt Pelici.
“The new footwear experience is another example of how we're innovating
through content, not just technology,” said Nicholas Grayston, president
Footwear at Sears Holdings. “We're tapping into the lifestyle behind
each footwear category to provide our customers with insights and advice
they can't get anywhere else. No longer will they struggle with
questions like the best shoe size for their toddler or what boots to buy
for the workplace. We're helping them answer those questions while
featuring the right product alongside it.”
Sears.com/shoes also offers the
unique Personal Shoe Shopper program. Customers can submit a photo of
their dress or outfit, with their style preference, to the Personal Shoe
Shopper. Within 24 hours, customers will receive a selection of
personally selected shoes to complement their outfit.
“The online shopping community is evolving every day, and it's become
even more important to provide our customers with the choices and
conveniences they need to make smart shopping decisions,” said Imran
Jooma, president of eCommerce at Sears Holdings. “It's not enough to
simply have the right product, but we must also provide our customers
with an easy and convenient shopping experience so they can better
manage their busy lives.”
